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Blogs - All topics Mayo Clinic experts blog about various health topics. // via fulltextrssfeed.com

Make your goal real — Put it on the calendar Jun 20th 2012, 05:00 If the stress in your life is more than you can cope with, get help right away. National Suicide Prevention Lifeline 1-800-273-TALK (8255) Go to the nearest hospital or emergency room Call your physician, health provider or clergy National Alliance on Mental Illness www.nami.org 1-800-950-NAMI (6264) Marketing and Mickey — A change in food marketing to children Jun 20th 2012, 05:00 With Mayo Clinic nutritionists Jennifer Nelson, M.S., R.D. and Katherine Zeratsky, R.D. read biography Latest entries Marketing and Mickey — A change in food marketing to children June 20, 2012 A call for healthier options across the globe June 12, 2012 Sugar is sugar — Don't be fooled June 7, 2012 The new (ab)normal — Are bigger portions the norm? May 30, 2012 Celiac disease: Building awareness and support May 23, 2012 Connect with others who've been there. Share stories. Learn. Join Mayo Clinic's online community. Free E-Newsletters Subscribe to receive the latest updates on health topics. About our newsletters Nutrition-wise blog June 20, 2012 By Jennifer Nelson, M.S., R.D. and Katherine Zeratsky, R.D. I remember learning that food companies spend billions of dollars in food marketing to children under that age of 4. So, it was an amusing moment when I got to experience it for the first time as a mother. It was a juice drink so cleverly marketed that my son not only asked me to buy it at the grocery store but also insisted that I watch the commercial when it came on. I could see the wheels turning in my son's head: "See mom, it really is healthy for me — just look at those kids frolicking around as they drink it!" Do you have a similar story? What was the food and the "evidence" that made it a must buy? Change is coming in 2015. The Walt Disney Company will enact a new set of nutritional standards for its theme park meals and any foods marketed on Disney television channels, radio stations and websites. The standards are based on the 2010 Dietary Guidelines for Americans and the Federal Trade Commission's proposed guidelines for marketing to children. The guidelines  stress eating more nutrient-dense foods, such as fruits, vegetables and whole grains, and cutting back on saturated fats, sugar and sodium. This is good news. Could it get even better? Will other large companies with a stake in children's entertainment follow suit? You may be seeing fewer junk food ads, but you'll be seeing more Disney characters. Disney-licensed characters are already on fruit and vegetable packages. This will expand to a logo on the front of packages with Mickey Mouse and the slogan "Good For You — Fun Too!" The chairman of Disney was quoted as saying: "This is not altruistic. This is smart business." How do you see it? Is Mickey promoting health? And are you buying? Please share your thoughts. To our children's health, Katherine blog index

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